Is loyalty still alive? The concept of loyal consumer has completely changed. Just as the loyalty programs have become cardless, portable and redemption have become multichannel now and even across industries. In eCommerce, loyalty is very instantaneous, whereas you can buy certain products today and earn cash back the next day. The session is going to discuss the following points:
- Is there such a thing as a loyal customer?
- How to drive loyalty without a big burn rate
- How to not discount - and keep them seamless
- Operational efficiency to meet new customer expectations and drive profitability
Mr. Prashant Kumar, General Manager-India, Accorplus
Mr. Amit Jain , IIT Delhi 1999 alumni, co-founded the Jaipur based IT outsourcing firm Girnar Software Pvt. Ltd. in 2007 along with his brother Anurag Jain. Following his visit to the auto expo of 2008, the idea of Cardekho.com kicked off as the flagship portal of GirnarSoft. Amit started his career with Trilogy, an Austin based compan..Read More
Ms. Neelima Burra, Chief Marketing Officer, Cargill Foods India
A Sales and Marketing professional, Neelima has been associated with FMCG, FMCHG and Consumer Durables industries for 15+ years. Her core strengths lie in business turnaround through Brand Marketing, Product/Category Management & Business Development. She is passionate about strategising and implementing consumer-insight driven multifaceted marketing..Read More
Mr. P Rajan Mathews, Vice President-Marketing & Sales, Desai Brothers Ltd- Food Division (Mother's Recipe)
A Passionate Food Marketer, who has worked for 25 years across Packaged Food and Beverage categories in developing & implementing the Strategy for converting Food Commodity products into successful Food & Beverage Brands. He is spearheading the efforts in transforming Mother's Recipe into India's leading and premium culinary brand..Read More
Mr. Tushar Ahluwalia, Co-Founder & CEO, StalkBuyLove
Tushar Ahluwalia, an LBS (London Business School) alumni is a Serial e-commerce entrepreneur. He is the CEO and Co-founder of StalkBuyLove - a fashion focused private label eCommerce company with a unique tech-enabled supply-chain model. Prior to StalkBuyLove, he was..Read More
Mr. Prateek Jindal, Managing Director, SRS eRetail Ltd.
Pratik Jindal, MD,SRS e Retail Ltd graduated from Shri Ram College of Commerce, University of Delhi, completed his Chartered Accountancy from Institute of Chartered Accountants of India and did a professional course in E-Commerce Strategies & Decision Making from Harvard..Read More
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