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Vineeta Singh is the Co-founder & CEO of SUGAR Cosmetics, India's fastest growing beauty brand with a distribution network of 35000+ branded retail outlets in more than 540+ cities. One of the sharks on the reality-show Shark Tank India, she is committed to creating products that allow every Indian woman to find a favourite and inspire them to start their own entrepreneurship journey. An alumnus of IIT Madras and IIM Ahmedabad, she is famously known for declining a ₹1cr job offer from a leading investment bank to follow her heart and dive into entrepreneurship. Also a triathlete and ultramarathoner, her passion for running has helped her challenge her limits time and again.
