As someone deeply passionate about innovation and sustainability, I’ve been fortunate to lead HyFun Foods on its journey to becoming a key player in the global frozen food industry. From partnering with iconic brands like Burger King and KFC to expanding our presence to over 40 countries, it’s been a rewarding experience to see HyFun grow into a trusted name in the frozen potato sector.
What sets us apart is our ‘Seed-to-Shelf’ model—a system that ensures top-notch quality while empowering farmers and fostering sustainable practices. For me, it’s not just about scaling a business; it’s about creating an ecosystem that delivers value at every stage, from field to fork.


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