Digvijay Tiwari serves as Vice President – Sales & Marketing at Swiss Military Consumer Goods Limited, where he leads the company’s sales and marketing strategy across India. With over 17 years of diverse experience in sales, marketing, and business development, he brings deep expertise in retail distribution, modern trade, channel expansion and new product developments.
In his current role, Mr. Tiwari is responsible for driving the nationwide growth of Swiss Military’s retail and distribution network while strengthening the brand’s positioning in the travel gear and lifestyle accessories segment. He plays a pivotal role in scaling the company’s market presence through strategic channel development, impactful brand positioning, and strong retail execution.
Under his leadership, Swiss Military has continued to expand its footprint across key markets, supported by a robust and rapidly growing distribution ecosystem with a focused approach to new customer centric categories of luggage and travel gear accessories in premium segment. His focus on building long-term partnerships, enhancing retail visibility, and optimizing go-to-market strategies has significantly contributed to the brand’s accelerated growth trajectory in India.
Prior to joining Swiss Military, Mr. Tiwari served as Business Head at Prince Corp Private Limited, where he led pan-India sales and marketing operations for brands such as Prince and Princeware. He has also held senior leadership positions, including Deputy General Manager at United Ekta Group, and has worked as an independent sales and marketing consultant.
Earlier in his career, he spent several years with VIP Industries Limited, managing key sales and marketing functions across multiple regions including Patna, Ranchi, Nagpur, and Delhi. He began his professional journey with Crompton Greaves Limited, where he developed a strong foundation in marketing, institutional sales, channel development, and market expansion.


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