Hotline Nos. Awards: +91 8595350504, Conference: +91 8595350505, Exhibition: +91 8595350525

Small Business Awards and Small Business Congress 2013

April 25 & 26, 2014,
Hotel Hyatt Regency,
Gurgaon

7000+ Chain Stores/Brands, 700+
People, 100+ Cities, 300+ Events,
Reaching out to a Million Retailer every year

Session 2
Add to Calendar 26-04-2014 11:35:00 26-04-2014 12:15:00 68 The new consumer journey- the steps to a purchase Understanding evolving consumer behaviours on increasinglyshop across more than one channel, retailers need to ensure theyprovide a multichannel experience across channels which are the same. Hotel Hyatt Regency, Gurgaon Franchise India Holdings Limited true DD/MM/YYYY

THE NEW CONSUMER JOURNEY- THE STEPS TO A PURCHASE

Time: 11:35 - 12:15

Understanding evolving consumer behaviours on increasinglyshop across more than one channel, retailers need to ensure theyprovide a multichannel experience across channels which are the same.


Session Highlights:
  • How digital natives are creating new shopping patterns: Examining the motivated, informed and active consumer of today
  • Devising relevant, personalized offers, products and services toconsumers based on their "consumer DNA" at the right time, placeand channel
  • The second-hand market: what & how consumers are really buying
  • How authenticity can be used as a powerful tool to driveloyalty online
  • Leveraging the Power of Asymmetrical Merchandising
  • The Revolutionary Evolution; Turning a 55 year old into a Millennial

Moderator: Mr. Rahul Narvekar, Chief Executive Officer, NDTV Ethnic Retail Limited


Mr. Shashank Joshi, Managing Director, My Mobile Payments Ltd., MoneyonPhone

Shashank Joshi has over 20 years of professional experience in the areas of IT and ITES, Outsourcing, Transition and Management consulting.... Read More


Mr. Rohit Chaddha, Managing Director & Co-Founder, Food Panda

Rohit Chaddha is managing overall country operations, defining growth roadmaps, blueprinting business plans and strategizing business plans while establishing productive policies and processes... Read More


Mr. Vikram Chopra, Co founder, Fab Furnish

Vikram Chopra is the Co-founder and CEO of FabFurnish.com � India�s leading online retailer of furniture and home d�cor. Prior to this, he has worked with McKinsey & Company and Sequoia... Read More


Mr. Rajesh Vohra, Chief Executive Officer, Chicco India

Mr. Vohra is the CEO of Chicco in India and SAARC regions. He completed his MBA from LBSIM, Delhi and has been with leading FMCG brands like Unilever and L'Oreal... Read More


Ms. Upasana Taku, Head- Business Development & Merchant Operations - Mobikwik

Upasana manages Merchant Business & Talent Acquisition at MobiKwik. Upasana spent her early professional years as a senior product manager with PayPal (an eBay company)... Read More


Ms. Suchi Mukherjee, Founder, Limeroad

Suchi Mukherjee specializes in scaling businesses by setting direction and managing execution around product development, marketing, sales and operations... Read More




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