Safety Measures @IReC 2022
Hotel Sheraton Grand,
Bengaluru

Our Speakers

Vinay Chatlani
CEO, SOCH

As the MD & CEO, Vinay defines the road map for all creative design strategy, operations and marketing. A graduate from the University of Miami with a major in Entrepreneurship and a minor in Marketing, Vinay kick-started his career in 2002 by setting up a promotions company along with his friends targeting some of the most exclusive restaurants, bars, lounges and night clubs in Miami. In a couple of years, the company was already one of the most successful promotions companies in the city. He always wanted to join the family business which has been in retail for three generations. In 2004, Vinay moved to Bangalore from Miami and joined his family business; with a vision to establish Soch as one of the leading ethnic wear brands in the country. With the constant endeavor to expand the business, product profile and consumer reach, Vinay's contribution is recognized as instrumental in establishing Soch as one of the most loved women ethnic wear brands in the country. He has been actively involved in strategizing, conceptualizing, business development and branding activities for Soch. At Soch, his responsibility includes store designing, marketing & advertising, visual merchandising, brand positioning and operations. Today the brand enjoys his leadership and is by far one of the leading ethnic wear retail chains in the country. Soch has a retail presence of 52 stores across India. Under his leadership, the company has grown to employ over 1400 people. Guided by his father’s vision, Vinay aims to be one of the top three women’s ethnic wear brands in India within the next two years.

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