She is an alumnus of MICA and has earlier worked with Flipkart as P&L Head for Foods Marketplace category, overviewing a selection of 2 Lakh+ products. Prior to that She has also worked with famous brands like Philip Morris International, ITC, and United Breweries. With her diverse experience in the F&B, Healthcare, and Nutrition products, she felt that despite the recent development in the e-commerce sector and all the diverse availability of food choices online, people are still struggling to find information and guidance to make the right food choices. Having battled with PCOS and gall-bladder related issues personally, Snigdha Kumar was looking for healthier food options to manage her health and understood that there was a need to help people realize the importance of healthy diet food options. In order to address this problem, she along with her former Flipkart colleague, Shrijit Venkatesh launched Cora Health in May 2020.