Nitya Sharma is the Co-founder & CEO of Simpl, India's leading 1-tap checkout network simplifying and democratising digital payments and providing a frictionless consumer experience. After spending over a decade on Wall Street, Nitya moved back to India in 2015 where the dual challenges of having a thin credit file and the adversarial relationship with merchants and retailers inspired him to conceptualise Simpl. Having begun his professional career at Bear Stearns in the mortgage-backed securities group in 2004 and thereafter joining the collateralized debt obligations and credit correlation groups at Goldman Sachs as a Vice President, he had participated and witnessed the impact of fintech innovation. A Financial Mathematics graduate from the University of Michigan, Nita was also a structured credit investor at a New-York based hedge fund. "Fail, and fail fast," has been a credo that has helped him drive strategic initiatives. And at Simpl, it's this attitude to innovation that has helped to accelerate the product development roadmap.