Marketing evangelist with a focused, result and process oriented approach in cross-functional areas of Marketing.
An experienced Brand Custodian and leader with learnings at Business & Corporate levels in 360° Brand Marketing, Brand Strategy, Content Creation, Digital Marketing, Social Commerce, Trade/Channel Marketing, CRM, Product Management, Alliances & Promotions.
Since joining Universal Sportsbiz Pvt Ltd in Aug' 2014, Nishant Poddar has helped grow the company from a lone brand Collectabillia to a strong House of FashionBrand with the launch of Wrogn, Imara& Single. As Chief Marketing Officer, he is responsible for driving Brand strategies, Marketing & Retail Identity & importantly the showcase of the brands at USPL, along with driving business and broader business relationships with Online and Offline Channel Partners, providing business thought leadership to his team of Champions, and working alongside the CEO and senior leadership on business and policy issues.
A Marketer with an analytical bent of mind, following a simple process of decision making i.e. Emotions of Brain and the Analysis of Heart.