Lokendra has previously worked in many reputed organizations such as Birlasoft (UK) Ltd, Axis IT&T, Keane in India and London. After gaining a rich experience of 10 years from these renowned companies, he initiated WoodenStreet, which is considered as India’s fastest growing online platform for customized furniture. Understanding the highly fragmented and unorganized sector of the 20B furniture industry in India, he co-founded WoodenStreet with a belief that there is room for more. To fit with the consumers' needs, the idea was to collaborate with the finest makers and in-house furniture designers. Combining an implicit understanding of what is high in demand, team WoodenStreet envisioned to set new bars in the industry. His research conceptualized that each high-end furniture typically passes through the hands of several middlemen till it reaches the customers.