Aakash is a great believer in transparent and effective natural solutions. His passion for this field helped him begin his entrepreneurial journey with IDAM’s flagship brand, Bella Vita Organic (BVO) in 2018. The intention behind creating BVO is clear and simple; to provide quality natural products at economical and accessible prices. Today, BVO emerges as one of the leading natural beauty and skincare brands in a highly competitive and rapidly growing beauty industry, whose credo asserts building handcrafted, natural solutions that are derived from natural elements, with ancient skin and hair practices at its core. Aakash brings with him a rich experience of over 12 years in marketing and leadership roles, along with 4 years of experience in providing natural beauty solutions like skincare, face care, body care, and perfumes. Before establishing IDAM House of Brands, Aakash held leadership positions with Square Yards consulting, PropKro, NeoSpeak, allaboutoutdoor.com, ECO Singapore, and Sky TV, among others. He has also been awarded multiple accolades such as BW Businessworld 40 under 40, Most Daring CEO 2021 by Entrepreneur India, Entrepreneur Of The Year (By Jagran), and Start-up of The Year (By Jagran). The leadership team at IDAM is guided by Aakash, who is driven by the idea of creating leaders for tomorrow through innovation today.