Indian Retail Awards and e-Retail Awards Congress 2015

"There has been a paradigm shift in customers who have now started experimenting and talking about lingerie openly. Lingerie is looked at less as an inner wear and more as a fashion garment."

Ms. Preeti Gupta is the COO of Enamor. Here she defines the road map for all creative design strategy, operations and marketing. A graduate from the National Institute of Fashion Technology with an AMM, Apparel Marketing & Merchandise, in 2003, she moved to Bangalore began her journey in the corporate world with Madura Garments. Success continued to follow her as she continued her journey as the business Head at Reliance trends and then as a Director of Licensing Business, India for Tommy Hilfiger India.

Her vision for Enamor is to make the brand India's most loved lingerie brand for the women across the nation and she plays a pivotal role in spreading the brand ethos of femininity, fun and joy.