Driven by the quest for perfection, Alamjit Singh Sekhon has been heading the Bel India business, as the Commercial Director for Bel. Alamjit is one of the niche leaders in the industry right now who believes in the mantra of ‘starting out small, learning from mistakes, and trying new things’ when it comes to expanding the market for a very niche product like cheese in India. Under his able leadership, the multinational French cheese marketer-The Bel Group is setting up new benchmarks in India, through the Laughing Cow.
Bel is a 150-year-old company in the dairy snacking space and has iconic brands like The Laughing Cow, Kiri, Babybel, GoGo squeeZ and Boursin. Alamjit has been leading the India business since its very inception and is the man behind their iconic brand presence in India. Having worked for some of the best FMCG brands in the world like Nestle and Kellogg for nearly 2 decades, Alamjit brings in a nuanced perspective when it comes to business building and marketing.