Indian Retail Awards and e-Retail Awards Congress 2015

"There is nothing as regional retailing. We are a national retailer. It's just about being more local. More closer to the customer in all ways. It's no rocket science. It's hard work."

Mr. L. Subhash Chandra's name is unfailingly mentioned when one speaks about the Mobile Phone Retailing Revolution in South India. His fame is buttressed by 300 plus Sangeetha showrooms in Karnataka, Andhra Pradesh, Tamil Nadu, Puducherry, Delhi, Uttar Pradesh, Chandigarh & Punjab today.

Mr. Chandra (47) began his sales career at the young age of 16, alongside his illustrious father Mr. L. P. Narayana Reddy who had started Sangeetha with his friends as a music shop in Bangalore during 1974.

Subhash Chandra joined the team when Sangeetha started retailing Television sets. Turnover at Sangeetha was about Rs. 1 Crore at that time. Sangeetha Mobiles Pvt. Ltd. was incorporated in 1997 and in 10 years' time, turnover crossed Rs. 200 crores; in the present fiscal they are eyeing a full 1,000 crores.