Indian Retail Awards and e-Retail Awards Congress 2015

"The shifting attitudes and the hunger for 'good to better' and 'better to best' has drastically affected the consumer buying behaviour. Now consumers parachute into the best of one of the categories while at same time making a trade off in other categories for value deals. Superior products, new technologies and compelling deals impact the behaviour pattern of the modern consumer. Also, with the advanced technology and new multi-channel retailing, consumers path to purchase is continuously evolving."

Mr. Manish Sharma is the Managing Director and Member of Board at Panasonic India & South Asia. In his current role, he is responsible for driving profitable growth along with strategy planning and business development for the entire product portfolio of Panasonic's consumer, enterprise, mobility and industry divisions.

Beginning with engineering and research assignments, his career of nearly 18 years has spanned from hands-on operations to strategic product and business planning in various electronic majors like LG Hotline, Samsung India and Haier India.

He also holds the role as President of Consumer Electronics and Appliances Manufacturers Association and Co-Chair FICCI. With this role, he has been instrumental in steering the industry to greater heights, making it a much more vibrant and progressive.

On the educational front, he holds a Bachelor's degree in Engineering and Diploma in Marketing.