Vivek founded Chumbak in 2010, and Chumbak started off as an idea for creating a range of fun souvenirs for India and Indians. Today the brand stands as design-first home decor and furnishing store with over 50+ stores. Prior to founding Chumbak, Vivek worked in marketing and product-led roles across consumer goods, telecom, and IT industries. Based out of Bangalore, Vivek enjoys photography, traveling, growing his own microgreens, and spending time with his wife Shubhra, daughter Samara and golden lab Hugo.