Vedang Patel, an enthusiastic F1 fan spent most of his teenage years, either watching the sport or building his own F1 car. He was always inclined towards designing and creating things out of the ordinary. Today, Vedang is one of the founder’s of India’s fastest growing D2C brand, The Souled Store. He is responsible for designing, digital promotions, finance, analytics and inventory management for the brand.He has been successfully leading the brand’s coveted design team and personally handles the process; right from idea to execution. He says, “Today, when I look at what I have achieved, I know that it comes from the passion and love that I had towards making something of my own. It makes me feel alive.” Vedang started his career at TresVista where he worked with international PE’s and investment banks. TresVista is also where he met his fellow co-founders, Aditya and Rohin. Vedang also did a two-year stint as a visiting lecturer at the HR College of Commerce, teaching statistics to undergrads. He holds a bachelor’s degree in mechanical engineering from SPCE, Mumbai.