He was earlier Managing Director of Lifestyle International till June 2020 and headed Lifestyle and Home Centre formats in India.
Prior to that till 2018, As Executive Director of Max Fashions India, Vasanth has conceptualized and led the brand’s aggressive growth plans since its inception in 2005. Max is now the largest mono brand in the Value Fashion segment .
Vasanth also oversaw Easybuy format , a home grown value apparel concept for Small cities in India in 2015. Easybuy is distributed across exclusive stores and Spar Hypermarket shop-in-shops in the country.
He has spent a decade with Madura Garments handling their Premium brand portfolio as Vice President Marketing handling brands such as Louis Philippe, Van Heusen and Allen Solly and has successfully established Peter England as one of the largest selling Apparel Brands . He has also worked with Hindustan Unilever Limited ( HUL) in Sales and Marketing and with TTK Prestige as product manager. Prior to his MBA , he has worked in Hindustan Aeronautics Limited (HAL) ,Bangalore as Engineer in Jaguar Aircraft Project.
Vasanth was recognized amongst the “TOP 100 Retail Icons over the past 25 years “ and covered in IMAGES Special Edition Book in 2019. He had also been awarded “Retail Professional of the year” by CMAI in 2015 for his contribution to the outstanding growth of Max Fashion India and also got “Retail Leadership” award at Indian Retail Congress in April 2016.
Vasanth is a B.E from Anna University (CEG) 1983, has an M. Tech from IIT 1986, Chennai and a ’89 PGDBM (MBA – Marketing & Finance) from XLRI, Jamshedpur.
He is a certified "Executive Coach" from Coaching Foundation of India (CFI), Chennai also a certified Stake Holder Centered “Team Coach” by Marshall Goldsmith. He is also a certified practitioner of “Business Model You” and also " Business Model Coaching Practicum" .