Devanshi Dholakia Marketing Lead, BiC Cello

Devanshi Dholakia currently holds the position of Marketing Manager at BIC Cello in India. In her role, she is responsible for seeing marketing strategies from planning through to execution. She is a seasoned marketing professional with over 12 years of experience in crafting successful marketing strategies for a portfolio of brands. Currently, the Brands Lead at BIC Cello, India's #1 Pen brand, has previously put her talents to best use as Category Manager and built the products vertical as Business Manager at Lakme Lever Pvt. Ltd., HUL’s professional beauty arm.