He is fondly referred to as “Mr Mom” for all the expert advice that he doles out on make-up and skin care and can speak on the subject endlessly. In business circles, he is the rebel who chooses to be whimsical about his business choices. And, to the insiders, he is a determined man who believes in the principle of Merakiand is capable of springing magic out of the ordinary. In the last 15 years that Mr Samir Modi turned entrepreneur after an innings in the family business enterprise run by his father, Mr KK Modi, the well known industrialist Samir has carved an image of a maverick for himself ! As the Managing Director of Modi Enterprises, a group with a market capitalization of over a billion dollars, Mr Samir Modi drives the growth of each of the enterprises under him – Modi Care, Colorbar, and 24x7 chain of retail stores – making sure each holds its own its respective sector.