In the advent of Omni-channel retail the role of merchanding heads has become extremely important. Merchandisers’ perspective is both broad and deep as they work with marketing, understand analytics of sales and share the levers to pull from a financial standpoint.
The driving force of much of today’s retail transformation lies in the hands of the hyper-connected consumer. Retail is no longer centred on products but focused more on the customer and their experiences. So how can data play a role in the customer experience?
Customer Experience is the largest driver of business for retail companies both online and offline.
Delivering a seamless customer experience begins and ends with supply chain proficiency. Whether you’re taking your brand to a different neighbourhood, or new geography, controlling the supply chain is imperative to a successful business. How do you communicate the value proposition of supply chain management within the organization?