Mr. Rahul Vira, joined Skechers in April 2015 and currently holds the position of CEO, Skechers South Asia Pvt Ltd. Over the course of seven years, he has spearheaded the brand’s growth trajectory and initiatives. Rahul is dynamic and seasoned professional with an entrepreneurial zeal and strong business acumen. He has over two decades of experience, with a strong track record of successful strategic and tactical leadership across Lifestyle, Luxury and Online industry in India and Middle East. Some of his areas of specialization include Vision and Strategy Formulation, Sales & Retail Operations Management,New Product Development and Culture Transformation. Within a short span of seven years, he has carved a niche for Skechers in the competitive footwear market of India. Under his guidance, Skechers, a relative new-comer in the Indian market, has scaled to a turnover of over Rs.800 crores with close to around 2000 doors including 341 plus concept stores. He is at the helm of diversifying the brand’s business, increasing brand awareness among the Indian audience and exploring newer avenues for business expansion.