A Google Squared Graduate Pradnya has had a multi-dimensional career as a marketing professional. She has a rich experience of 20 years in various facets of marketing, such as marketing communication, branddevelopment and management, media planning and buying, content ideation and creation, consumer research, digital marketing, social media management and corporate communication. With an excellent understanding of best global practices, Pradnya is currently in charge of well-known Indian and global brands such as American Tourister and Samsonite. She also handled the responsibilities of marketing communication for Samsonite in Middle East markets for four years. By identifying the category for rapid market growth opportunity, Pradnya brought phenomenal growth in Samsonite and American Tourister backpacks by 450% and 200% respectively.To increase the penetration of the brand American Tourister, she recommended brand ambassador strategy and on-boarded Virat Kohli as the 1st brand ambassador of American Tourister. The association helped the brand for a wider brand recall and accessibility in Tier I and Tier II Indian, and the Middle East markets. Pradnya has spearheaded socially responsible campaigns for Samsonite such as #KeralasOpen, #EkDinKiChutti, #DiwalikaSafar building Samsonite as a thought leadership brand. She also drives revenue business of www.samsonite.in ecommerce website.