JW Marriott Hotel, New Delhi, India
30th April - 1st May, 2019
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The Merchandiser as the new e-commerce Leader

IReC 2019 will host the first ever Merchandise Intelligence Roundtable and will create a dialogue amongst the most forward thinking
Merchandisers and category leaders who are building the new age retail.

In the advent of Omni-channel retail the role of merchandising heads has become extremely important. Merchandisers' perspective is both broad and deep as they work with marketing, understand analytics of sales and share the levers to pull from a financial standpoint.With endless aisles has accelerated the lifecycle of consumer trends, and, most importantly, produced an expectation among consumers that retailers will tailor and curate products just for them. How merchandisers must apply big data and automation not only for assortment planning but for Understanding of Consumer Demand and Customers' Paths to Purchase.

Our Speakers

  • Ramyaraj Rath Assistant Vice President - Head of Merchandising & Planning, Lifestyle International Pvt Ltd.
  • Sameer Shaikh Head Buying & Merchandising, Bigbasket

Discussion Highlights

  • New Retail – Giving variety to enhance Engagement with Consumer yet tailoring it to build long-term loyalty.
  • With focus on conversion, How merchandiser’s responsibilities is moving into analytics - How to create and observe infrastructure to share inventory visibility and predictive analytics
  • Challenges for Merchandisers in creating assortments targeted to specific customer segments.
  • Cross-Departmental functioning: Best Practices for Creating high-level and operational-level connections amongst merchandising, marketing and supply chain departments

Who Should Attend

  • Assistant Buyer
  • Associate Merchandise Buyer
  • Display Merchandiser/ Manager
  • Inventory Manager
  • Merchandise Analyst/ Manager/ Planner
  • Procurement Specialist
  • Retail Buyer
  • Category Heads
  • Visual Merchandiser

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