After graduating from India's premier technology institute, IIT and completing an MBA from Carnegie Mellon University, Vishwas Shringi gave his heart and soul to Retail and Technology.

Post-heading Finance for Hardlines Categories at Amazon (North America), he decided to return India. He then realized a huge demand of fashion jewelry amongst his American colleagues and friends and hence, ventured into the country's most fragmented and untapped market- Fashion and Imitation Jewelry.

In 2012, he gave light to his dream by launching VOYLLA to the world. In last 4 years, he has made sustained efforts in understanding the customer; setting up a robust back end supported by cutting edge technology and fine detailed curating.

Since then, his goal has been to redefine beauty by creating masterpieces; Jewelry that has character; that is visually stunning; that speaks quality; and jewelry that is affordable.