Jiten Mahendra's journey with the Landmark Group began in 2010, when he joined as Head of Marketing for MAX Fashion India. A keen marketer, Mahendra's forte is brand building and facilitating business operations to achieve year on year growth. His sharp understanding of critical business drivers in multiple markets and industries has translated into setting up and managing brand positioning and expansion.

MAX bagged multiple awards under Mahendra, including the 'Integrated Marketing Campaign' category. Armed with an MBA (Marketing) from the prestigious SP Jain Institute of Management & Research, Mumbai; Jiten's career spans 15 years across leading industry names including Hindustan Unilever, Zydus Cadila, Kansai Nerolac Paints and Mahindra & Mahindra Automotive.

An avid reader and music enthusiast, Jiten spends his spare time indulging in his many passions including travelling, reading and listening to world music.