Bhaskar is a member of India leadership team at Google & heads their Omnichannel business that comprises Technology, FMCG, Retail, Auto & BFSI sectors. In this role, Bhaskar has been leading high performing teams that do consultative selling by strategically partnering large traditional companies & brands delivering measurable business results through digital. He anchors Google’s efforts in accelerating the digitization agenda solving for omnichannel commerce. He has been with Google for 8 years in various roles in the intersection of Consumers, Technology & Branding in India & US. Prior to the current role, he led the YouTube monetization for India and was responsible for its revenue & product strategy. Before that, he built the CPG practice for Google India. He is a passionate marketer & business leader with 18 years of experience across CPG, Media & Entertainment and Technology Industries. He is also featured among India’s Top 40Under40 by IMPACT Magazine in 2019. He specializes in advising CXOs on marketing in digital world & how to transform their business in an increasingly Digital First India