Indian Retail Awards and e-Retail Awards Congress 2015

CONNECTING WITH THE 'YOU TUBE' MILLENNIAL GENERATION

Time: 5:00 - 6:00

HOW LICENSORS & BRANDS ARE UNITING WITH NEW DIGITAL COMPANIES TO REACH OUT TO CONSUMERS IN NEW WAYS
With the proliferation of entertainment available on the web, companies are emerging to act as aggregators of this diverse content. They are empowering digital content creators and connecting brands with creators via advertising. They are at the forefront of the entertainment revolution, achieving tens of billions of views per month. Sharing latest advancements towards digital tech, you will hear directly from these companies and learn what this means for the licensing industry in 2015 and beyond.