Indian Retail Awards and e-Retail Awards Congress 2015

CATEGORY FOCUS: CORPORATE LICENSING

Time: 3:15 - 4:00

FINDING MORE ACTION IN BRANDS
Corporate Licensing or Brand Licensing is extremely important for enhancing the long-term brand value, as well as extensions. It is important to be cautious and accurate in your decisions as a licensor.On the other hand, celebrity licensing is rapidly becoming popular in India via brand endorsements - learn how:

• How to expand a brand's presence into new segments without making a major investment
• How to maintain the brand positioning while extending into new categories
• What's hot in corporate licensing opportunities - FMCG, F&B, Fashion & Lifestyle, BTS & Stationery
• The creative tools you need to build a focused and flexible consumer products program
• Evaluating celebrity value for licensing
• A checklist while considering a celebrity licensing strategy
• Which are popular - living celebrities or those dead, and their estates
• Collegiate Licensing- Next Big Brand Idea