Hotline Nos. Awards: +91 8595350504, Conference: +91 8595350505, Exhibition: +91 8595350525

April 17-18, 2015,
Hotel Hyatt Regency,

4th Annual National
Convention on Retail & eRetail


Thankyou for making Indian Retail Congress & Awards a grand success.

Session 5


Time: 3:15 - 4:00

Corporate Licensing or Brand Licensing is extremely important for enhancing the long-term brand value, as well as extensions. It is important to be cautious and accurate in your decisions as a licensor.On the other hand, celebrity licensing is rapidly becoming popular in India via brand endorsements - learn how:

Session Highlights:

  • How to expand a brand's presence into new segments without making a major investment
  • How to maintain the brand positioning while extending into new categories
  • What's hot in corporate licensing opportunities - FMCG, F&B, Fashion & Lifestyle, BTS & Stationery
  • The creative tools you need to build a focused and flexible consumer products program
  • Evaluating celebrity value for licensing
  • A checklist while considering a celebrity licensing strategy
  • Which are popular - living celebrities or those dead, and their estates
  • Collegiate Licensing- Next Big Brand Idea

Ms. Sanya Dhir, Brand Director, House of KBSH Ms. Sanya Dhir, the young and dynamic Brand Director from the House of KBSH joined the 50 year old family legacy a few years ago .... Read More

Mr. Rahul Narvekar, Founder & CEO, India Mr. Rahul Narvekar is the founder and CEO of, which is an NDTV Ethnic Retail venture. In 2012, Narvekar joined hands .... Read More

Mr. Anuj Swahney, Managing Director, Swiss Military India Ltd. Mr. Sawhney did his MBA in Operation Logistics/International Marketing from the Vanderbilt University. He completed his Honours .... Read More


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