Indian Retail Awards and e-Retail Awards Congress 2015

HOW RETAILERS AND LICENSEES LOOK AT LICENSES

Time: 12:30 - 1:30

Before a licensed product actually appears on a store shelf or at eRetail, the property owner (Licensor) has to convince a licensee to take the brand, and (perhaps together) they have to get it sold into retail. This seminar will give insights into how merchants and manufacturers evaluate the properties and products that come across their desks.

• A Manufacturer's/Retailer's guide to becoming a Licensees
• How can licensees evaluate properties
• The parameters utilised by licensors to evaluate partners
• Understanding and protecting your rights as a Licensee
• Best practices while negotiating a Licensing Agreement
• Direct to retail