Hotline Nos. Awards: +91 8595350504, Conference: +91 8595350505, Exhibition: +91 8595350525

April 17-18, 2015,
Hotel Hyatt Regency,
Gurgaon




 
4th Annual National
Convention on Retail & eRetail

REGISTRATION CLOSED

Thankyou for making Indian Retail Congress & Awards a grand success.

Session 3

HOW RETAILERS AND LICENSEES LOOK AT LICENSES

Time: 12:30 - 1:30

Before a licensed product actually appears on a store shelf or at eRetail, the property owner (Licensor) has to convince a licensee to take the brand, and (perhaps together) they have to get it sold into retail. This seminar will give insights into how merchants and manufacturers evaluate the properties and products that come across their desks.


Session Highlights:

  • A Manufacturer's/Retailer's guide to becoming a Licensees
  • How can licensees evaluate properties
  • The parameters utilised by licensors to evaluate partners
  • Understanding and protecting your rights as a Licensee
  • Best practices while negotiating a Licensing Agreement
  • Direct to retail


Mr. Permendra Singh, Director-Marketing , Cello Pens Pvt. Ltd. - BIC Group


Mr. Satish Khemchandani, Partner, Radical Enterprises

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