Indian Retail Awards and e-Retail Awards Congress 2015

What's Next For Brands' Growth

Time: 11:30 - 12:30

HOW TO LICENSE YOUR BRAND-UNLOCKING THE ASSET VALUE OF YOUR BRAND
Does your Brand have what it takes to be the next licensing star? The Brand Licensing strategy starts from the evaluation process and evaluating relevant elements for your Brand licensing programme. Also, acquire how to evolve internal structures and processes for successfully leveraging licensing of your Brand:

• Evaluating the licensing potential of a brand, as well as necessary requisites for launching a program
• Licensee support and required licensing assets (style guide and not a brand manual)
• Challenges in managing licensing programs in India
• Importance of deputing a representing agent
• Understanding of licensing process & structuring a licensing deal
• Financial aspect of license program management - royalties, auditing and sales report reconciliation