Indian Retail Awards and e-Retail Awards Congress 2015

"Customer behaviour is rapidly changing. Customers are now their own CMOs dictating how they want to communicate with the retailer, what adverts to look at, when and with whom to share brand information. How well the retailers ride this wave of change with the help of data science will become a key competitive differentiator."

The front face in the success of US C&M business in India Dr. Anthony Kilili has been associated with dunnhumby India for over 7 years now. With an intention to set up the C&M Indian Centre, he visited India in early 2014

Responsible for development and execution of personalised direct mail and digital communication, Dr. Anthony, helped some key partners of dunnhumby such as Kroger and Macy's to emerge as market leaders.

Throughout his career span, he has held positions that have shaped his experience and vision in applying predictive modelling and advanced analytics to the business solution.

Prior to dunnhumby Dr. Anthony has worked with Direct Brands Inc. as Senior Manager, where he was responsible for researching and applying advanced statistical solutions to key business problems.